See what your rivals put out, which of their posts did better than their own average, and the day their prices change. Where a number would be a guess, you get a blank that says why.
Landing and pricing pages are watched today. Instagram and the ad archive are waiting on access from Meta.
What your rivals put out, which of it did better than their own average, and an honest blank wherever a number would be invented.
Observed
Likes and comments exactly as Instagram returns them. Hide the likes and there is no rate, not a rate of zero.
This account hides its likes. No rate, not a zero.
Their better days
Above par
The posts that beat that account's own usual, so you compare them against themselves and not against you.
Sample size
How many accounts a figure came from travels with it, so three posts never look like thirty behind a number.
No guesses
Spend, views and click rates are not published for ordinary advertisers, so you get a labelled blank, never a guess.
Meta publishes these for political, issue and social ads only.
Sources
TikTok has no route that permits commercial use, so it is absent here rather than quietly scraped in behind you.
The blanks
Say why
Every field we cannot fill names the reason, so you can repeat it to a client without checking first.
Pin the pages you care about and re-read them any time, with a daily sweep wherever it is switched on. Headlines, buttons, body copy, prices. You get the old wording beside the new one and draw your own conclusion.
Before
Try it free for 14 days
After
Book a demo with our team
Countdown and visitor counter ignored by the headline and button check
The old string beside the new one, with no summary in between, because the sentence a summary would write is the part most likely to be wrong.
Strings as published. No direction, no percentage.
The plan and both prices, never a direction and never a percentage: a currency switch, a country variant and a real cut all look identical from outside.
Blocked, built in JavaScript, or the server never answered. Each gets its own sentence, so a page we could not read never reads as a page that did not change.
Their Instagram through your own connection, Meta’s public ad archive, and their website read by our crawler. A model labels what those said, and every label is marked as one.
One view · every claim sourced
Which ads a rival is running, and how long each one lasted against their own same-month median. It covers ads that reached the EU or the UK, so a US-only advertiser comes back empty. Meta’s API needs an identity-confirmed credential and ours is in review, so this is built and not yet collecting.
Duration only. The archive never publishes what an ad cost.
Each ad's run against the ads that advertiser launched the same month. The archive publishes how long an ad ran and never what it cost, so read it as staying power, not as return.
Roughly the last year, no backfill
A US-only advertiser returns nothing here
Instagram and landing-page tracking work in every market.
Commercial ads are archived on EU or UK delivery, and kept about a year with no backfill. A US-only advertiser returns nothing because the archive never held them, not because they run no ads.
“Last 40 seats at this price. Doors close Friday.”
Source text · what the model read
Hooks, angles, personas, offers and funnel stage, inferred from the ad's own words. Each label is marked inferred and opens to the exact text it came from.
One batched daily alert when a tracked rival does something outside their own normal on Instagram, plus a Monday brief across every brand you watch. The brief names the brands we could not reach, so a failed read never looks like a quiet week. Alerts land next to the ones you already get from your cross-platform ads manager.
A Reel well clear of their trailing median
Up 4,120 since the last reading we got
A rival posts well past their own normal, or their followers jump, and you get one email that day. Five channels. Landing-page changes are not emailed: those you read in the app.
Every tracked rival, once a week. Brands we failed to reach are named with the reason attached, so a quiet week and a failed read never look the same in your inbox.
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Scoped to this workspace, revocable at any time
Scoped, revocable workspace keys over your own ad accounts and our own landing-page crawl, included on Growth and Scale. The Meta-derived competitor reads are not exposed through it yet.
Anything else? Email hello@overads.io and a human will reply within a business day.
